Google Trends helps you to analyze the popularity of search queries in Google Search and YouTube.
Usage 1: Find Trending Searches
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Hint: The better option for finding ideas is Google Search. Google Trends shows you currently trending topics. Still, it might give you inspiration, especially if you occasionally check it and discover recurring topics.
Go to https://trends.google.com/trends/trendingsearches/ and see what people are currently searching. You can filter by countries and categories:Trending topics in the United States for the category Sci/Tech: Offer a newsletter space exploration, …?
Usage 2: Check If Your Target Market is Growing or Dying
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Hint: Google Trends is not limited to the Google Search. It can be used for YouTube too. A lot of people use YouTube to find help with their problems (e.g., in the form of tutorials). Simply switch the filter to YouTube Search:Switch the filter from Web Search to YouTube Search.
Usage 3: Check Regions
It often makes sense to start targeting regions with a high interest in your product or service. Google Trends can show you the countries, sub-regions, or cities with the highest search volume for the given search terms:
Google Trends can show the countries with the highest search volume for the search terms.
You can also select a country and set the filter in the top right to City to see the top cities.